9 December 2021

The Emilia-Romagna Region during Dubai Expo 2020 Mission, along with the official program, will also focus on marketing activities promoting the Region as Tourist Destination.

APT Servizi Emilia-Romagna Regional Tourism Board will organize a B2B Workshop on Luxury Travel, Motor & Food Valley of Emilia-Romagna. Sellers from the Region will have the opportunity to meet with selected Buyers from the Gulf Countries. The Workshop aims at relaunching the entry and positioning within the Arabian market for the regional tourist offering (first time entering the market was in 2017 when the Region participated at ATM Dubai fair).

An important role is played also by Emirates, operating a connected direct flight Dubai-Bologna , opening and strenthening the opportunity to develop inbound tourist flow. Following this, a Press Conference held by Regional Tourism Minister Mr. Corsini will introduce the Tourist Offering to International Journalists. The entire event will be supported by a local agency in order to better position the Emilia-Romagna Region in entering the market in the right segment.

Event type
Presentation, Workshop

CIBUS Pavilion "M-EAting Italy"

Emilia-Romagna Region

9 December 2021