11 January 2022
The aims to activate a confrontation between the players in an import/export chain that is fundamental to start a commercial and cultural channel between Emilia-Romagna and the Middle East.
It comes after a first stage (“A bridge to the East”) held in Italy on November 25, focused on knowledge of the context, which saw the “Emilia Romagna Mercati Rete Di Imprese” (which brings together the Centers Agribusiness of Parma, Bologna, Cesena and Rimini) and experts in logistics and shipping.
On the occasion of the Expo Dubai event, the goal is to meet with local importers, freight forwarders and exporters, with the added value of doing it in the field, thanks to the knowledge acquired during the first trip to the Emirates carried out by the Market Network in December.
The working day will develop in such a way as to involve the operators present from the early afternoon to the gala dinner with insights into the values of healthiness and quality and with tasting of the products, in such a way as to be able to appreciate the texture, flavor and aroma.
The day will be characterized by technical and convivial moments, always in the name of presenting the best of our fruit and vegetables, associated in some cases with the gastronomic excellences of the regional territory, with the aim of activating a possible marketing channel with our interlocutors of these products, discussing details and methods.
CIBUS Pavilion "M-EAting Italy"
Rete Centri Agroalimentari Emilia-Romagna
ART-ER, Emilia-Romagna Region
11 January 2022
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